Independent Pharmacy Branding

Independent pharmacy branding is key to competitiveness

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Independent pharmacy branding is a critical marketing tool for community pharmacies working to compete more effectively with the big box retailers.

Independent pharmacies offer invaluable services to their communities and have a great story to tell. But independent pharmacy advertising efforts have a hard time stacking up against the marketing and merchandising budgets of their big box competitors.

Independent pharmacy branding solutions can help by cost-effectively building greater customer awareness, driving more front-end traffic and improving pharmacy profitability.

For community pharmacies seeking affordable and effective independent pharmacy branding solutions, H. D. Smith has the answer.

Independent pharmacy branding with H. D. Smith.

H. D. Smith is the largest wholesale pharmaceutical distributor in the nation, and has been serving the needs of community pharmacies since 1954.

In addition to providing highly competitive generic drug prices and access to comprehensive pharmaceutical products and supplies, we offer a suite of business solutions to help pharmacies compete more effectively. From independent pharmacy branding and marketing services to offerings for managing pharmacy reimbursement and pharmaceutical third party logistics, our value-added solutions enable pharmacists to streamline management of back-end operations in order to spend more time on customer care.

Our independent pharmacy branding solutions include:

  • Marketing resources, including branding and local support, physician marketing and branded promotional items.
  • Websites powered by Digital Pharmacist, a turnkey digital marketing solution to engage patients more effectively through a mobile-friendly online presence, online prescription refills, medication reminders, coupons and pharmacy news delivered digitally.
  • In-store pharmacy advertising kit, a monthly promotional publication featuring OTC products at dramatically reduced prices and designed to increase front-end sales and customer loyalty.
  • Price & Plan Manager, an independent pharmacy branding tool with merchandising, pricing and product solutions for the pharmacy front-end, enabling independents to better meet consumer’s expectations while maximizing profit margins.

Beyond independent pharmacy branding

In addition to services for independent pharmacy branding, we offer:

  • Managed care services for more effective management of the operational, quality and financial aspects of the pharmacy business.
  • Pharmacy technology designed to enhance productivity and streamline processes, including an order management system that provides instant access to pricing and stock availability.
  • VentureRx services that help support the startup, purchase, sale and related transition strategies of independent pharmacies.

Learn more about independent pharmacy branding solutions from H. D. Smith, or find a pharmacy buyer through H. D. Smith’s VentureRx program.


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Learn more about how H. D. Smith can help you achieve your business goals.

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  • Excellent Service

    Gregory Ferraro
    Robert Jacobson Surgical Pharmacy
    Mount Kisco, NY
    H. D. Smith customer for 35 years

    “Inventory cant be beat, customer service is excellent, deliveries are dependable and returns are smooth. ”

    December 18, 2017

  • Exceptional Service

    Mannie C.
    Mercy Pharmacy
    Brooklyn, NY

    “Our sales rep is AMAZING!! He truly goes above and beyond to make our ordering process seamless. Just wanted to take a moment to commend and thank H. D. Smith for providing us with such an amazing rep!”

    November 30, 2017

  • Extraordinary Service

    Jenny Dowhower, Pharmacy Buyer
    Schneck Medical Center
    Seymour, IN
    H. D. Smith customer for 62 years

    “Our sales specialist has always gone above and beyond with our annual inventory process, but this week she went even higher. We have recently gone 340B, and she has helped keep my anxiety down and has been with us physically and on teleconferences. She's the best!”

    November 8, 2016

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  • Dannys Drugs

    Customer Spotlight

    “Customer service has always been wonderful – I speak to the same people every time who know me by name. I’ve never had a question or complaint that hasn’t been resolved in a reasonable amount of time.” - Kevin Sexton, PharmD, Co-owner, Danny’s Drugs 

    Danny's Drugs knows how to stand out and make an impact in its community. 

    Learn how it took the right business deal with a personal touch to solidify this rewarding partnership.

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  • Maria Valeriano

    Team Member Spotlight

    "Every day at H. D. Smith, I feel valued and respected. By far this is the best company I have ever worked for, and I cannot imagine ever finding a company that values its employees as much as H. D. Smith does.

    With its strong core values, family feel and employee development, there really is no better place to work."

Learn how H. D. Smith can help your pharmacy Contact Us