Independent Pharmacy Advertising

Improving profits with independent pharmacy advertising

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For community pharmacies competing with big box retailers, independent pharmacy advertising solutions can help to attract new customers and engage existing customers more effectively.

It’s almost impossible for independent pharmacies to compete with the marketing and merchandising budgets of big box retailers. Yet independent pharmacy advertising is critical to driving front-end traffic, increasing script volume, capturing patient attention and improving pharmacy profitability. For independent pharmacists who lack the time, resources and expertise to craft their own marketing strategies, independent pharmacy advertising and independent pharmacy branding solutions from H. D. Smith can help.

Independent pharmacy advertising with H. D. Smith.

H. D. Smith is one of the largest national pharmaceutical wholesaler’s in the country. Since 1954, we have been dedicated to serving the needs of community pharmacies nationwide. From competitively priced generics and brand drugs to home healthcare supplies, consumer products and specialty medicines, we provide access to all the products independent pharmacies need to fulfill their mission of providing exceptional care to their patient community.

Because we are invested in the success of community pharmacies, we offer a suite of business solutions to help independents thrive and succeed. From independent pharmacy advertising, financial management and pharmacy reimbursement solutions to solutions to manage pharmaceutical third party logistics, simplify order fulfillment and find a pharmacy buyer, our value-added solutions enable independent pharmacist to manage the business more easily and profitably.

Our independent pharmacy advertising solutions leverage our deep understanding of the independent pharmacy marketplace to help reach new and existing customers more effectively. Our portfolio of services provides a range of tools for marketing and sales, and includes everything from digital marketing and branding to local support and in-store advertising resources.

Solutions for independent pharmacy advertising.

Our independent pharmacy advertising solutions include:

  • Websites powered by Digital Pharmacist. This turnkey independent pharmacy advertising and marketing solution provides rich features designed to increase visibility and make the business more accessible resource to the community. With a mobile-responsive website and mobile app options, Digital Pharmacist can help community pharmacies differentiate from their big box competitors.
  • In-store independent pharmacy advertising kits. We offer a monthly promotional kit that provides an average of 80 seasonal OTC products at dramatically low prices. This colorful, attention-grabbing resource helps to increase front-end sales and customer loyalty with effective promotional pieces.
  • Price & Plan Manager. This independent pharmacy advertising solution helps to improve the profitability of front-end sales with merchandising, pricing and product solutions to elevate traffic and drive non-prescription sales.

Learn more about independent pharmacy advertising and H. D. Smith, and about the pharmacy five star rating system.


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  • Excellent Service

    Gregory Ferraro
    Robert Jacobson Surgical Pharmacy
    Mount Kisco, NY
    H. D. Smith customer for 35 years

    “Inventory cant be beat, customer service is excellent, deliveries are dependable and returns are smooth. ”

    December 18, 2017

  • Exceptional Service

    Mannie C.
    Mercy Pharmacy
    Brooklyn, NY

    “Our sales rep is AMAZING!! He truly goes above and beyond to make our ordering process seamless. Just wanted to take a moment to commend and thank H. D. Smith for providing us with such an amazing rep!”

    November 30, 2017

  • Extraordinary Service

    Jenny Dowhower, Pharmacy Buyer
    Schneck Medical Center
    Seymour, IN
    H. D. Smith customer for 62 years

    “Our sales specialist has always gone above and beyond with our annual inventory process, but this week she went even higher. We have recently gone 340B, and she has helped keep my anxiety down and has been with us physically and on teleconferences. She's the best!”

    November 8, 2016

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  • Dannys Drugs

    Customer Spotlight

    “Customer service has always been wonderful – I speak to the same people every time who know me by name. I’ve never had a question or complaint that hasn’t been resolved in a reasonable amount of time.” - Kevin Sexton, PharmD, Co-owner, Danny’s Drugs 

    Danny's Drugs knows how to stand out and make an impact in its community. 

    Learn how it took the right business deal with a personal touch to solidify this rewarding partnership.

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  • Maria Valeriano

    Team Member Spotlight

    "Every day at H. D. Smith, I feel valued and respected. By far this is the best company I have ever worked for, and I cannot imagine ever finding a company that values its employees as much as H. D. Smith does.

    With its strong core values, family feel and employee development, there really is no better place to work."

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