We know it’s tough to stack up against the marketing and merchandising budgets of big box retailers. Competing for patient attention, profit margins, front-end traffic and script volume are daily challenges for every community pharmacy. But who has time to build and implement a cost-effective marketing strategy? Let us help!
H. D. Smith’s award-winning creative team leverages an intimate knowledge of the independent pharmacy marketplace to help you entice new and engage existing customers. Whether you’re a new store looking to make a splash or an existing store seeking more community awareness, we provide resources to meet your goals...Simply.
Your Solutions Partner
Our portfolio of offerings provides a range of marketing, sales and profit enhancing tools, including:
- New Resident Marketing
- Pharmacy Uniforms
- Store Signage & Decor
- Vitamin & Nutritional Program
Incremental Sales Growth
- Customer Loyalty Punch Card
- Greeting Cards
- Merchandising Resources
- Sunglasses & Readers Program
- Coupon Redemption Program
- Credit Card Processing
- Medication and Flavoring
- Compounding Services
To compete with big box retailers, you need to project a strong image that conveys confidence and capabilities. A recognizable brand pulls together your signage, advertisements and other marketing efforts.
Whether your logo needs digitized, dusted off or created from scratch, our team of strategic designers can create files to support this core piece of your brand identity.
In a few words, let us sum up your unique offerings memorably and with impact.
Letterhead and Business Cards
Ensure your image is well-rounded and consistent across key business materials.
Tell your story in a fresh, visual and memorable way. We create brochures that speak to your audience. Our brochure services include copywriting and graphic design.
Logoed Apparel & Promotional Items
Order affordable and professionally created apparel and promotional items to help further your store brand.
Direct Mail Campaigns
Don’t have a distribution list?
We can provide one that fits your target demographic audience.
Don’t have any time to invest in building a fully customizable marketing plan? No problem! Choose from one of several prebuilt independent pharmacy-centric campaigns. We will customize it with your logo, hours of operation and address.
Make the campaign templates work a little harder for you. We will incorporate key differentiators into your messages – benefits such as free delivery, blood pressure monitoring, compounding, durable medical equipment rentals, etc.
Fully Customizable Solution
Taking cues from the DNA of your business, we partner with you to create a unique, compelling look, message and strategy for your pharmacy.
Advertising & Public Relations
Web, Print, Billboard and Radio Advertising
Canvas your community with an integrated advertising campaign. We help create graphics for web advertising, newspapers, magazines and billboards. Script writing and templates are available for radio advertising.
Leverage posters, brochures, direct mail and more to capture the attention of the healthcare community in your city.
Take advantage of free publicity in your community through press releases to advertise newsworthy items such as immunization clinics, free blood pressure monitoring, grand openings and more.
Value In Statistics
Get to know your consumers on a data level. Demographics, consumer reports and more are available. Contact us with your needs or goals and we’ll create research that provides thorough insight into your community.
First time participants receive logo assistance (digitization,
touch-up or creation), a market research report, in-depth
consultation and tailored proposal for a $300 enrollment fee.
Increase front-end sales and customer loyalty with effective promotional pieces. Our in-store advertising kit includes colorful, attention capturing resources to position your pharmacy as an affordable and well-stocked resource. In addition, participants receive advantageous contract pricing on health, beauty and wellness products.
In-Store Advertising Kit - $115/mo
Create an atmosphere of competitive pricing and product breadth. Our monthly promotional vehicles enable you to communicate specials and products as effectively as national chains and mass merchants.
Each monthly kit contains:
- 8 Featured Product Banners
- 300 Color Handbills
- 200 Bag Stuffers
- Featured Product Shelf Talkers
- Featured Products Order Form
- 75 Life&Wellness Magazines
The consumer handbill is a full-color, two-sided, promotional vehicle enabling participating pharmacies to communicate competitive pricing. Distribute as a bag stuffer, direct mail piece, counter pickup or delivery enclosure.
Reinforce these communications with shelf talker signage throughout your store to maximize front end opportunities. These tools can assist in attracting new customers or capturing additional sales from your existing customer base.
Custom imprint options are available for the handbills and bag stuffers. Imprints are black ink and can include your pharmacy’s logo, phone, fax and email. Order larger quantities for special advertising opportunities, newspaper inserts, etc.
Life&Wellness Magazine - $39.95/mo
As an independent pharmacist, we know you are invested in the wellbeing of each patient. Use this full-color, professional magazine to assist in creating dialog with your patients about their health and wellness practices.
Life&Wellness Magazine is dedicated to relaying health information and consumer education about pharmacy products. This eye-catching monthly publication includes health-related articles and manufacturer advertisements that correspond with in-store promotions for further sales opportunities.
Subscribers receive a countertop display containing 75 Life&Wellness Magazines. The pharmacy also has access to the products featured in the In-Store Advertising Kit for the promotional period. The pharmacy does not receive any other promotional materials.
Click here to order!
Your front-end plays a vital role in keeping your store profitable, convenient and relevant. We provide merchandising, pricing and product solutions to elevate your pharmacy’s traffic and drive non-prescription sales.
Merchandising Assessments & Support
The key to successful merchandising is to know your unique customer base. Our trained consumer product specialists provide recommendations about store layout, retail zone pricing and in-store décor to maximize every sales opportunity.
Rent a Front-End Manager
Staffing a full time resource to manage the front-end may not be possible for every independent. Rent one of our consumer product specialists for more ‘hands-on’ assistance. Whether a one-time or a recurring engagement, our trained personnel are available to manage every square foot of your front of store.
Reject Complacency!Independent pharmacies must reject the inertia that comes with doing things “the way they have always been done.” They must continue to evolve to remain competitive.1
Work every square foot with strategic space management, product mix, department mapping and new item assessments. We partner with Hamacher Resource Group to provide the planograms for a full range of markets, classes of trade and store sizes.
Plan Manager features a wide variety of services, including department planograms, retail zone pricing and point of purchase signage. These resources are designed to build a competitive image while optimizing opportunities with every consumer who enters a store.
From aisle signs to printed wall art, our Marketing Services team can customize our turnkey options to fit your store brand. The result is an affordable, yet unique set of signage and décor to create an aesthetic front-end.
Competitive pricing doesn’t have to mean low margins. Price Manager provides market-competitive pricing tiers to get the most profit from every item, without out-pricing your consumer’s expectations. This comprehensive database provides item-specific pricing for all health, beauty and wellness categories. Four competitive price zones are provided to address varying levels of competition and specific classes of trade.
H. D. Smith’s controlled label product line, GoodSense, provides an appealing store brand alternative. With over 500 health, beauty and wellness items in more than 15 categories, GoodSense allows you to offer quality products at 30% less than the national brand equivalents.
Phone: 800.252.8042 Hours: 8 AM - 5 PM CST
Or give us a quick summary of your needs and we'll follow up with recommendations!