Branding

Logo Assistance
Whether your logo needs digitized, dusted off or created from scratch, our team of strategic designers can create files to support this core piece of your brand identity.

Tagline Generation
In a few words, let us sum up your unique offerings memorably and with impact.

Letterhead and Business Cards
Ensure your image is well-rounded and consistent across key business materials.

Brochures
Tell your story in a fresh, visual and memorable way. We create brochures that speak to your audience. Our brochure services include copywriting and graphic design.

Logoed Apparel & Promotional Items
Order affordable and professionally created apparel and promotional items to help further your store brand. 

Direct Mail Campaigns

Templates 
Don’t have any time to invest in building a fully customizable marketing plan? No problem! Choose from one of several prebuilt independent pharmacy-centric campaigns. We will customize it with your logo, hours of opera­tion and address.

Templates PLUS
Make the campaign templates work a little harder for you. We will incorporate key differentiators into your messages – benefits such as free delivery, blood pressure monitoring, compounding, durable medical equipment rentals, etc.

Fully Customizable Solution
Taking cues from the DNA of your business, we partner with you to create a unique, compelling look, message and strategy for your pharmacy.

Advertising & Public Relations 

Web, Print, Billboard and Radio Advertising
Canvas your community with an integrated advertising campaign. We help create graphics for web advertising, newspapers, magazines and billboards. Script writing and templates are available for radio advertising.

Physician Marketing 
Leverage posters, brochures, direct mail and more to capture the attention of the healthcare community in your city. 

Media Services
Take advantage of free publicity in your community through press releases to advertise newsworthy items such as immu­nization clinics, free blood pressure monitoring, grand openings and more.

Market Research

Value In Statistics
Get to know your consumers on a data level. Demographics, consumer reports and more are available. Contact us with your needs or goals and we’ll create research that provides thorough insight into your community.  

In-Store Advertising Kit - $115/mo

Create an atmosphere of competitive pricing and product breadth. Our monthly promotional vehicles enable you to communicate specials and products as effectively as national chains and mass merchants.

Each monthly kit contains:

• 8 Featured Product Banners 
• 300 Color Handbills
• 200 Bag Stuffers
• Featured Product Shelf Talkers
• Featured Products Order Form 
• 75 Life&Wellness Magazines

The consumer handbill is a full-color, two-sided, promotional vehicle enabling participating pharmacies to communicate competitive pricing. Distribute as a bag stuffer, direct mail piece, counter pickup or delivery enclosure.

Reinforce these communications with shelf talker signage throughout your store to maximize front end opportunities. These tools can assist in attracting new customers or capturing additional sales from your existing customer base.

Custom Imprinting

Custom imprint options are available for the handbills and bag stuffers. Imprints are black ink and can include your pharmacy’s logo, phone, fax and email. Order larger quantities for special advertising opportunities, newspaper inserts, etc.

Life&Wellness Magazine - $39.95/mo

As an independent pharmacist, we know you are invested in the wellbeing of each patient. Use this full-color, professional magazine to assist in creating dialog with your patients about their health and wellness practices.

Life&Wellness Magazine is dedicated to relaying health information and consumer education about pharmacy products. This eye-catching monthly publication includes health-related articles and manufacturer advertisements that correspond with in-store promotions for further sales opportunities.

Subscribers receive a countertop display containing 75 Life&Wellness Magazines. The pharmacy also has access to the products featured in the In-Store Advertising Kit for the promotional period. The pharmacy does not receive any other promotional materials. 

Merchandising

Merchandising Assessments & Support  
The key to successful merchandising is to know your unique customer base. Our trained consumer product specialists provide recommendations about store layout, retail zone pricing and in-store décor to maximize every sales opportunity.

Rent a Front-End Manager
Staffing a full time resource to manage the front-end may not be possible for every independent. Rent one of our consumer product specialists for more ‘hands-on’ assistance. Whether a one-time or a recurring engagement, our trained personnel are available to manage every square foot of your front of store.

Planograms
Work every square foot with strategic space management, product mix, department mapping and new item assessments. We partner with Hamacher Resource Group to provide the planograms for a full range of markets, classes of trade and store sizes.

Plan Manager
Plan Manager features a wide variety of services, including department planograms, retail zone pricing and point of purchase signage.  These resources are designed to build a competitive image while optimizing opportunities with every consumer who enters a store.

Store Signage
From aisle signs to printed wall art, our Marketing Services team can customize our turnkey options to fit your store brand. The result is an affordable, yet unique set of signage and décor to create an aesthetic front-end. 

Retail Pricing

Price Manager
Competitive pricing doesn’t have to mean low margins. Price Manager provides market-competitive pricing tiers to get the most profit from every item, without out-pricing your consumer’s expectations. This comprehensive database provides item-specific pricing for all health, beauty and wellness categories. Four competitive price zones are provided to address varying levels of competition and specific classes of trade.