Major Value                                          

The Major Value program is a strategic marketing cooperative group offering retail pharmacies the ability to position themselves as part of an effective network of stores. Major Value was developed to address current issues facing community pharmacies in an aggressive and budget-conscious healthcare marketplace. All programs and services offered are specifically designed to assist retail pharmacies in boosting profitability and increasing store traffic.

HealthWise Magazine

HealthWise Magazine is a unique offering to assist in marketing to the consuming public.  HealthWise is a full-color, professional wellness magazine dedicated to relaying health and wellness information, educating consumers on products located within the pharmacy and creating a dialogue between pharmacist and patient. This eye-catching monthly publication includes health related articles and manufacturer advertisements that correspond with in-store promotions for further sales opportunities. 

Promotional Materials

In-store promotional advertising has never been more affordable. Members of the Major Value program receive a complete advertising kit each month, including promotional signage to increase front-end purchases within the pharmacy. The Major Value handbill is a full-color, two-sided, promotional vehicle enabling Major Value pharmacies to remain competitively priced with the major chains and mass merchants. Distribute as a bag stuffer, direct mail piece, counter pickup or delivery enclosure to attract new customers or gain additional sales from your existing customer base. Reinforce these promotions with shelf talkers and signage throughout your store to maximize front-end opportunities.

Below is a listing of additional programs available through Major Value:

Home Healthcare

With the graying of America, home healthcare is one the fastest growing segments in the healthcare industry. For this reason, home healthcare products and services are an integral part of H. D. Smith’s offerings. H. D. Smith distribution centers are staffed with dedicated home healthcare sales specialists, focusing solely on durable medical equipment and home healthcare sales to all classes of trade. Home Healthcare Sales Specialists and Customer Service Representatives are available to answer questions and give pharmacies suggestions on ways to enhance home healthcare sales and meet consumer demands.

Health and Wellness Catalog

Featuring over 250 pages of home medical products and supplies, this catalog places a complete selection of available products in the hands of consumers, caregivers and the medical community. Additionally, use the catalog internally as an ordering and reference tool. Custom imprinting is available to allow you to capture sales from nursing homes, doctors' offices and other referral sources.

AVIcare Fulfillment

Capture sales with H. D. Smith’s AVIcare, Automated Virtual Inventory, fulfillment program which allows retail pharmacies to place an order with H. D. Smith and have the product shipped directly to the consumer. Shipping labels and invoices are customized with your pharmacy’s information allowing you to provide quality service while eliminating the time your staff spends on receiving, packaging and reshipping orders.

Consumer Handbill

By partnering with the leading home healthcare manufacturers, H. D. Smith is able to offer a wide range of products with exceptional pricing featured in the consumer handbill. This full-color monthly handbill features relevant products from leading manufacturers and can be personalized with store information. Incorporate the consumer handbill as a bag stuffer, mailer, counter pickup or delivery enclosure to attract new customers or gain additional sales from an existing customer base.

Retail Guidebook

This publication conveys contemporary sales and merchandising plans to increase front-end profits. Sample showroom floor plans facilitate an intuitive product flow, working in conjunction with inventive merchandising techniques. Training tips and product education will strengthen staff and sales representatives. From market trends to demographic appeals, these tools are developed to guide retail pharmacies through optimizing every resource of their business.

Health and Beauty Care

Health and beauty care (HBC) products are one of the most effective ways of increasing revenue. HBC products are an incentive for consumers to frequent a particular pharmacy, knowing multiple needs can be met in one location. Well stocked shelves, popular products and effective merchandising are key factors in a successful health and beauty department. H. D. Smith offers a complete line of HBC products and marketing tools at competitive prices, enabling retail pharmacies to increase store traffic and enhance pharmacy perception in the eyes of the consumer.

Price Manager

Offering competitive prices while maintaining overall profitability is a significant challenge for most retail pharmacies. To assist in finding this balance, H. D. Smith has created the Price Manager program, a professionally managed database offering item-specific retail pricing across all over the counter and health and beauty care categories. This service can be used to ensure competitive retail pricing while increasing revenue. In addition, this program offers four competitive zones based upon the level of competition in specific classes of trade.

Plan Manager

Merchandising is a critical element of increasing sales. As such, each H. D. Smith distribution center is staffed with a merchandising team to assist you in maximizing every sales opportunity. The Plan Manager resource features a wide variety of programs and services, including department planograms, retail zone pricing and point of purchase signage. These resources are designed to build a competitive image while optimizing opportunities with every consumer who enters a store.

Store Brand

Position your pharmacy as the budget friendly solution to your consumers' needs.  H. D. Smith's controlled label line of products, GoodSense, encompasses over 500 top-selling OTC/HBC items in over 15 categories. These products are retail priced at an average of 30% less than the national brand equivalents, meeting the needs of an increasingly budget conscious consumer market.