The Major Value Program was developed to address current issues facing community
pharmacy practitioners in a highly competitive and cost-conscious healthcare
marketplace. The Major Value Program is a unique marketing cooperative group
offering independent pharmacies the ability to position themselves as part of
an effective chain-like network of stores which provide consumers the highest
level of healthcare services and products at competitive prices. All programs
and services offered are specifically designed to assist retailers, boost
profitability and increase store traffic.
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